The New Media Equation: Credibility, Connection & CLARITY

What happens when machines start shaping the news—and audiences decide what’s credible?

Journalists today are navigating shrinking newsrooms, generative AI, digital-first platforms, and rising public skepticism. Meanwhile, PR and communications professionals must evolve how they build authentic, mutually beneficial relationships with the media. In a landscape where algorithms, AI tools, and shifting audience expectations are rewriting the rules, how can you adapt your outreach, elevate your storytelling, and establish trust?
 
PRNEWS’ AI-Powered Media Relations workshop, on Wednesday, October 22, will equip communicators with fresh thinking, practical tactics, and digital fluency to help them connect with journalists, harness emerging trends, and ensure their messages resonate across increasingly fragmented channels.

Join us to explore:

• THE NEW MEDIA EQUATION: How AI, algorithms, and audience behavior are reshaping the rules of engagement

• THE EVOLVING PITCH: What journalists want now—and how to break through digital noise

• TRUST IN TRANSLATION: Building credibility across platforms, filters, and fragmented attention spans