Name: Experiential Marketing Summit 2026
Start: 2026-05-18T00:09:00+0000
End: 2026-05-20T17:00:00+0000
Location: MGM Grand Las Vegas

The #1 Conference for Creators of the Brand Experience

EMS is designed to prepare corporate event and trade show marketers for what’s next. Hear from brand-side event executives leading the ultimate three-day conversation. Commiserate with your peers and meet new partners inside our Hall of
Ideas. Address your challenges and find the solutions you need to lead and thrive in the next era of
experiential marketing. If experiential marketers are talking about it, we’re talking about it.
Only at EMS.

Who Attends EMS

Even in a volatile business landscape—with all the rules getting rewritten in real-time—nothing beats the power of experiential marketing. The Experiential Marketing Summit has become the event industry’s mega-show for for b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, event technology gurus and more.

What You'll Learn

EMS is the ultimate three-day conversation for event and trade show marketers. How will the industry thrive in the months ahead? What are the world’s leading brands planning for this year and beyond? How will brand experiences change and adapt to a market that’s constantly changing? Everything is on the table at the Experiential Marketing Summit—and you can’t afford to miss it.

Who You'll Learn From

Only at EMS, the brands you know, love and respect are your teachers and mentors. From traditional breakout sessions, to Q&As, to deep-dive workshops, to power panels and keynotes—you’ll get senior-level perspectives on the current experiential marketing landscape and what’s to come next. The Summit delivers the most mission-critical trends, best practices and how-tos available on experiential marketing.

2026 ADVISORY BOARD

At Event Marketer, we want to ensure that the Experiential Marketing Summit is evolving to fit the needs of the marketers who attend our events. As part of our efforts, we have engaged an Advisory Board of leading brand event marketers to help us curate an enhanced program and create an even better EMS.

Colleen Bisconti

VP-Global Conferences & Events,
Kim Haney

Director-Experiential Marketing,
Jimmy Knowles

Global Head of Experiential,
Judy Lee

Sr. Director, Global Brand Experiences,
Sylvia Lopez-Navarro

National Manager of Brand Experience, Corporate Events and Auto Shows,
Venita McLemore

Principal-Global Media Events,
Amazon Web Services
Allison Barrie Rand

Head of Experiential Marketing & Talent Partnerships
Kelsey Schneider

Director, Global Events and Experiences,
Valerie Strehle

Senior Director-Global Events,
Jon Wolff

Sr. Global Events Manager,

Speakers

A powerhouse lineup of top brands took the stage at EMS 2025 to share cutting-edge strategies in experiential marketing. Industry leaders from Dell Technologies and Opus Agency led sessions on creating competitive event strategies. DreamWorks Animation, Universal Pictures and Shopify explored pop culture’s role in brand engagement. Red Bull, Canva and Visa showcased innovations in event technology and personalization. e.l.f. Beauty discussed connecting with modern consumers, and so much more.

2026 SPEAKERS TO BE ANNOUNCED

Agenda

CLICK HERE TO SEE A SAMPLE AGENDA

EVERY YEAR WE COVER:

Case Studies

Trends

Event Logistics

Innovation

Technology

Venue

MGM Grand

3799 S Las Vegas Blvd
Las Vegas, NV 89109

For the best prices, book your hotel stay in our room block. These low rates are available until April 23 or until Sold Out, whichever comes first. Availability is limited and rooms are filling fast, so don’t delay – reserve today!

Connections Housing is the only approved, official housing vendor for EMS 2026. We understand that unauthorized housing companies may contact you and advertise cheaper rates or may imply or claim an affiliation with the event. If you are contacted by any company that is NOT Connections Housing, let us know at ems@eventmarketer.com.

EMS Pass Pricing

Ultra-Early Bird 12/31/25

Early Bird 03/06/26

Advance 04/10/26

Full Price 05/20/26

Brand

3-Day Pass

Includes access to all sessions, Hall of Ideas, and Opening Reception.

$1,600

Ultra-Early Bird 12/31/25

$1,800

Early Bird 03/06/26

$1,995

Advance 04/10/26

$2,150

Full Price 05/20/26

Brand

2-Day Pass (M/T or T/W)

Includes access to all sessions and Hall of Ideas on the days included on your pass as well as the Opening Reception on Monday, May 18. You must choose a date combination during registration.

$1,700

Ultra-Early Bird 12/31/25

$1,700

Early Bird 03/06/26

$1,700

Advance 04/10/26

$1,700

Full Price 05/20/26

Brand

1-Day Pass (Tuesday or Wednesday)

Includes access to all sessions and Hall of Ideas on Tuesday, May 19 or Wednesday, May 20, plus the Opening Reception on Monday, May 18. You must choose which date during registration.

$1,500

Ultra-Early Bird 12/31/25

$1,500

Early Bird 03/06/26

$1,500

Advance 04/10/26

$1,500

Full Price 05/20/26

Brand

1-Day Pass (Monday)

Includes access to all sessions, Hall of Ideas and the Opening Reception on Monday, May 18 ONLY.

$1,200

Ultra-Early Bird 12/31/25

$1,200

Early Bird 03/06/26

$1,200

Advance 04/10/26

$1,200

Full Price 05/20/26

Ultra-Early Bird 12/31/25

Early Bird 03/06/26

Advance 04/10/26

Full Price 05/20/26

Agency

3-Day Pass

Includes access to all sessions, Hall of Ideas, and Opening Reception.

$1,650

Ultra-Early Bird 12/31/25

$1,850

Early Bird 03/06/26

$1,995

Advance 04/10/26

$2,200

Full Price 05/20/26

Agency

2-Day Pass (M/T or T/W)

Includes access to all sessions and Hall of Ideas on the days included on your pass as well as the Opening Reception on Monday, May 18. You must choose a date combination during registration.

$1,750

Ultra-Early Bird 12/31/25

$1,750

Early Bird 03/06/26

$1,750

Advance 04/10/26

$1,750

Full Price 05/20/26

Agency

1-Day Pass (Tuesday or Wednesday)

Includes access to all sessions and Hall of Ideas on Tuesday, May 19 or Wednesday, May 20, plus the Opening Reception on Monday, May 18. You must choose a date combination during registration.

$1,500

Ultra-Early Bird 12/31/25

$1,500

Early Bird 03/06/26

$1,500

Advance 04/10/26

$1,500

Full Price 05/20/26

Agency

1-Day Pass (Monday)

Includes access to all sessions, Hall of Ideas and the Opening Reception on Monday, May 18 ONLY.

$1,200

Ultra-Early Bird 12/31/25

$1,200

Early Bird 03/06/26

$1,200

Advance 04/10/26

$1,200

Full Price 05/20/26

Ultra-Early Bird 12/31/25

Early Bird 03/06/26

Advance 04/10/26

Full Price 05/20/26

Supplier Pass

3-Day Pass

Important Note: Supplier Pass holders will have limited networking and messaging capabilities through our event app. If networking is a priority in attending the event, please contact Jon McLoughlin at 646-988-8387 or jmcloughlin@accessintel.com to discuss exhibit and sponsorship options that provide full networking access.

$5,100

Ultra-Early Bird 12/31/25

$5,100

Early Bird 03/06/26

$5,100

Advance 04/10/26

$5,100

Full Price 05/20/26

Ultra-Early Bird 12/31/25

Early Bird 03/06/26

Advance 04/10/26

Full Price 05/20/26

EDPA

Member Full-Service Exhibit Agency 2-Day Pass (M/T or T/W)

Includes access to all sessions, Hall of Ideas, on Monday, May 18 & Tuesday, May 19 or Tuesday, May 19 and Wednesday, May 20, plus the Opening Reception on Monday, May 18.

$1,750

Ultra-Early Bird 12/31/25

$1,750

Early Bird 03/06/26

$1,750

Advance 04/10/26

$1,750

Full Price 05/20/26

EDPA

Full-Service Exhibit Agency 3-Day

Includes access to all sessions, Hall of Ideas, and Opening Reception.

$1,650

Ultra-Early Bird 12/31/25

$1,850

Early Bird 03/06/26

$1,995

Advance 04/10/26

$2,200

Full Price 05/20/26

EDPA

Exhibit Fabricator/Distributer/Franchisee 3-Day

Includes access to all sessions, Hall of Ideas, and Opening Reception.

$2,650

Ultra-Early Bird 12/31/25

$2,850

Early Bird 03/06/26

$2,995

Advance 04/10/26

$3,200

Full Price 05/20/26

EDPA

Supplier 3-Day

Includes access to all sessions, Hall of Ideas, and Opening Reception.

$4,850

Ultra-Early Bird 12/31/25

$4,850

Early Bird 03/06/26

$4,850

Advance 04/10/26

$4,850

Full Price 05/20/26

Price 05/20/26

Accelerator

Two-Day Pass M/T or Two-Day Pass T/W

Our promise to help develop the next generation of corporate event professionals begins at EMS with a new learning program reserved for the industry’s fastest rising stars. The EMS Accelerator Pass onboards early-career event marketers into the industry through a two-day immersion into the Experiential Marketing Summit’s rigorous curriculum at a deep discount. The 2026 EMS Accelerator Community will leave EMS with the strategic and tactical insights they need to excel in their event roles and become top contributors to their event organizations.

Passes are limited to the first 50 to apply. Submit your request today.

Available to marketers ages 21-26. Must be a junior level employee of a brand-side event organization or event agency (supplier companies cannot participate), or, attending an accredited university program. Proof of age required in advance along with a letter from your company or professor “sponsoring” you are qualified to attend. Sample letter here.

$499

Price 05/20/26

Not sure what pass type you qualify for?

Get the Brand pass if:

You work for a B2C or B2B brand or company or non-profit organization or university. Examples: Nike, Cisco, University of Washington, American Cancer Society.

Get the Agency pass if:

You work for an event agency that provides event strategy and activation services to brands, non-profit organizations and universities. Examples: George P. Johnson, Sparks, Momentum Worldwide, Motive

Get the Supplier pass if:

You work for a company whose product or service is used at live or virtual events. Examples: Event technology solutions/platforms, A/V & production, staffing, registration platforms, promotional merchandise, event structures, event venues, mobile marketing vehicles.

Get the EDPA pass if:

You work for a company who is a member of the EDPA. Review the pass types in the chart above for detailed descriptions.

EMS 2026 is CEM Preferred Provider. Each hour of education is eligible for one clock hour towards CEM recertification.

SPONSORS AND EXHIBITORS

Reach Event Marketer’s highly engaged audience of the leading buying companies in the market.
Grab a spot in the Hall of Ideas, book a thought-leadership speaking package or explore sponsorship to serve as your business generation engine for 2026—and beyond.

Act now to secure a prime location in the Hall of Ideas for 2026. Explore sponsorship options that allow you to directly target the titles you want. Let us help you create a package that leaves our attendees talking about you—even on the plane ride home.

Download the Complete Menu