Measurement has lost its way. It is not a KPI – measurement sits on a spectrum with a series of variables to assess. One thing it was never designed for is the plurality of consumer identities.

Which means measurement is a story waiting to be told – but first, the industry needs to confront some hard truths. Brands have allowed Potential Reach to become industry currency, while the consumer was almost eliminated from the conversation. Now we sit at the dawn of the AI era, and marketing still lacks modern measurement ideologies. As AI and its respective “agents” usher in a disruptive way of thinking, we’ll explore how measurement must evolve.

Long-form, emotionally resonant storytelling can elevate athletes into enduring cultural brands – and platforms, agencies, and brand partners can play a meaningful role in that journey. Drawing on Religion of Sports' experience working with athletes like Tom Brady, Simone Biles, and Serena Williams, Ameeth Sankaran will share how to structure partnerships, develop content pipelines, and align business objectives with authentic, human-driven narratives that drive value across media ecosystems.

Asian entertainment — from K-pop and dramas to movies and anime — has long been loved worldwide, but today it is booming at an unprecedented scale, including in the U.S. ODK Media will share insights into who the main audiences are, what they are watching, and how to engage and connect with them.