Where Strategy Meets Storytelling
Call For Entries Now Open
Entry Deadline: September 19, 2025
Celebrating the Smartest, Boldest, and Most Effective Content in PR.
Today’s top PR pros aren’t just pitching stories—they’re publishing, producing, and building content engines that drive real business results.
PRNEWS’ Content Marketing Awards celebrate the campaigns, creators, and communicators redefining what PR can do through content.
Winning means more than a trophy:
- 🎯 Prove your team’s strategic and creative power
- 📣 Earn lasting recognition from peers and industry leaders
- 📈 Get featured across media, content roundups, and events
This is your chance to show the industry what great looks like.
Categories
CONTENT CREATION
- Best Annual Report
- Best Branded Podcast or Audio Content
- Best Content-Driven Website
- Best Corporate Blog
- Best Interview or Profile
- Best Long-Form Written Content
- Best Nonprofit Publication
- Best Use of Email/E-Newsletters in a PR Campaign
- Most Innovative Use of AI in Content Creation
STRATEGY, INNOVATION, AND EXECUTION
- Best Branded Content, B2B
- Best Branded Content, B2C
- Best Content for Internal Communications or Employer Branding
- Best Content Marketing Campaign for Crisis or Reputation Management
- Best Creative Storytelling in PR Content
- Best Data-Driven or Research-Based Campaign
- Best Event Content Marketing Strategy
- Best Evergreen Content Strategy
- Best Executive Social Media Campaign
- Best Integrated Owned + Earned Media Campaign
- Best Lead-Generating Content Program
- Best Measurement & Results-Driven Campaign
- Best Owned Media Channel
- Best Repurposing Strategy
- Best Thought Leadership Campaign
Entry Guidelines
Key Dates
EARLY ENTRY DEADLINE
September 19, 2025
FINAL ENTRY DEADLINE
September 24, 2025
WINNERS ANNOUNCED
Winter 2025
Who Should Enter
This program is open to:
- PR agencies and comms consultancies
- In-house communications and content teams
- Brand storytellers and strategists
- Social media and executive comms leaders
If you’ve built smart, effective, content-first PR work—we want to see it.
Entry Fees
The price of each primary entry is $450. Each additional entry after the initial entry is $299. A late fee of $199 will be applied to entries submitted between September 19 and September 24. Payment in full must accompany the entry. Entry fees are not refundable.
Submission Requirements
Campaigns & Content Initiatives
All campaigns or content marketing initiatives entered must submit a synopsis describing the work, including the following areas:*
- Objectives
What was the goal of your campaign or content initiative?
- Research & Insights
What data, audience insights, or market research informed your strategy?
- Strategy
What was the thinking and strategic approach behind your campaign or content initiative?
- Execution
What actions, channels, and content formats were used to implement the campaign? How was your content delivered to your audience?
- Evaluation of Success
How was success measured? Share metrics, KPIs, and outcomes that demonstrate the effectiveness of your content marketing efforts.
- Supporting Materials
Include materials that best showcase your work, such as:
- Campaign content (articles, blogs, social posts, emails, videos, podcasts)
- Websites or landing pages
- ROI or engagement metrics
- Media coverage
- Press releases or PR materials
- Testimonials or case studies
- Analytics or research documents
*NOTE: Each section of the application has a 300-word limit
FAQ
- Who can enter?
The PRNEWS Content Marketing Awards are open to individuals and teams worldwide at for-profit and non-profit organizations, including corporations, PR agencies, public affairs and IR agencies, publicity firms, associations, government entities, and solo practitioners.
- Can international campaigns enter?
Yes. Entries are open globally. Campaigns executed outside the U.S. are eligible as long as some activity occurred during the eligibility period.
- Can I submit multiple campaigns or pieces of content?
Yes. Each campaign or content initiative must be submitted separately with its own synopsis, supporting materials, and entry fee (if applicable).
- How are entries judged?
Entries are evaluated based on creativity, strategic planning, innovation, execution, and measurable results. Judges look for initiatives that engage audiences, amplify brand messages, and demonstrate excellence in content marketing for PR.
- What are the eligibility requirements?
To be eligible, the campaign or content initiative must have taken place (in part or in full) between September 1, 2024, and September 1, 2025. Work does not need to be fully completed during this period, but some activity must fall within the eligibility window.
- How do I increase my chances of winning?
Clearly articulate your campaign goals and measurable achievements. Provide concrete examples of success, and describe your research, planning, execution, and results in a clear and concise manner. Highlight creativity, innovation, and impact in your content marketing strategy.
- Is there a word limit for submissions?
Yes. Each section of the application—Objectives, Research & Insights, Strategy, Execution, Evaluation of Success, and Supporting Materials—has a 300-word limit. Keep responses concise and focused.
- Can agencies enter on behalf of clients?
Yes. Agencies may submit entries for client campaigns. Clearly indicate the client, the agency’s role, and any collaborative partners.
- When will winners be announced?
Winners will be announced in Winter 2025. Specific dates will be communicated to entrants.
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