FROM RISK TO RESILIENCE: MASTERING BRAND DEFENSE

As AI reshapes digital communication and accelerates the spread of reputational threats, PR and comms professionals must evolve their crisis response strategies. From deepfakes and data breaches to algorithmic amplification of backlash, PRNEWS’ Brand Safety & Crisis Comms workshop explores the most urgent risks facing brands today—and how to prepare, respond, and rebuild in a digital-first world. 

Join us to cover:

  • THE NEW FACE OF CRISIS: Why AI is rewriting the rules of brand reputation—and how to stay ahead
  • DIGITAL WILDFIRES: How misinformation, deepfakes, and algorithmic outrage can ignite a PR crisis in seconds
  • TRUST IN TURBULANCE: Proven strategies to rebuild credibility when your brand is under fire
  • SIGNALS BEFORE THE STORM: How to use real-time data and sentiment analysis to spot trouble before it trends
  • PURPOSE VS. PRESSURE: Communicating your brand’s values when the world is watching—and judging

Early Bird Pricing Ends:

Register Now

Agenda

Wednesday, September 24 | 12:00 – 4:00pm, ET

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12:00 - 12:30 pm

AI-Driven Crises: Preparing for the New Risk Landscape

12:40 - 1:10 pm

Reputation Intelligence: Tools to Track, Measure & Predict Brand Risk

1:20 - 1:50 pm

Reputational Trust– Crisis Recovery in the Age of Cancel Culture

2:00 - 2:30 pm

Data Disasters: Navigating Breaches, Cybersecurity and Leaks

2:40 - 3:10 pm

Purpose Under Pressure: Communicating Values During Crisis

Tickets

  • Groups of 3+

    Price Per Pass
    $180
    Early Bird expires 08/22/2025
    Early Bird
    Expires 08/22/2025
    $180
    Regular Rate
    $280
    Register

  • Individual Pass

    $250
    Early Bird expires 08/22/2025
    Early Bird
    Expires 08/22/2025
    $250
    Regular Rate
    $350
    Register

  • PRNEWS Premium Subscription

    $795
    Full Access to all 6 Online Seminars + 1 Year PRNEWS PRO
    Register

SAVE 45%: SIGN UP FOR YEAR-ROUND TRAINING

Why sign up for one workshop for $250 when you can get access to all six of our signature PR PRO online workshops plus a year’s worth of content for $795? Exactly.

An annual PRNEWS PRO Premium Subscription delivers insights like nothing else. The subscription includes exclusive access to all four of our quarterly signature online workshops as well as member-only research and data, a full case study library covering the hottest PR topics, and a video training vault and more.

Make it a year-round thing!

Contact

  • QUESTIONS

    For questions regarding event registration, please contact:
    Megan Sigg
    [email protected]

  • SPONSORSHIP

    For sponsorship inquiries, please contact:
    Nancy Taffera-Santos
    [email protected]

  • PROGRAM

    For information on programming and speakers, please contact:
    Kaylee Hultgren
    [email protected]