FROM RISK TO RESILIENCE: MASTERING BRAND DEFENSE
As AI reshapes digital communication and accelerates the spread of reputational threats, PR and comms professionals must evolve their crisis response strategies. From deepfakes and data breaches to algorithmic amplification of backlash, PRNEWS’ Brand Safety & Crisis Comms workshop explores the most urgent risks facing brands today—and how to prepare, respond, and rebuild in a digital-first world.
Join us to cover:
- THE NEW FACE OF CRISIS: Why AI is rewriting the rules of brand reputation—and how to stay ahead
- DIGITAL WILDFIRES: How misinformation, deepfakes, and algorithmic outrage can ignite a PR crisis in seconds
- TRUST IN TURBULANCE: Proven strategies to rebuild credibility when your brand is under fire
- SIGNALS BEFORE THE STORM: How to use real-time data and sentiment analysis to spot trouble before it trends
- PURPOSE VS. PRESSURE: Communicating your brand’s values when the world is watching—and judging
Instructors
-
Michael Grimm
SVP
-
David Krejci
Partner
-
Amy Terpeluk
Managing Partner, Global Purpose and Social Impact -
Gab Ferree
Founder & Your Comms BFF
-
Michael Brito
Global Head of Data + Intelligence
-
Sarah Evans
Partner and Head of PR
-
Liv Allen
VP
-
Chelsey Korman
Brand & Communications Director
Agenda
Wednesday, September 24 | 12:00 – 4:00pm, ET
AI-Driven Crises: Preparing for the New Risk Landscape
Reputation Intelligence: Tools to Track, Measure & Predict Brand Risk
Reputational Trust: Crisis Recovery in the Age of Cancel Culture
Data Disasters: Navigating Breaches, Cybersecurity and Leaks
Purpose Under Pressure: Communicating Values During Crisis
Tickets
SAVE 45%: SIGN UP FOR YEAR-ROUND TRAINING
Why sign up for one workshop for $250 when you can get access to all six of our signature PR PRO online workshops plus a year’s worth of content for $795? Exactly.
An annual PRNEWS PRO Premium Subscription delivers insights like nothing else. The subscription includes exclusive access to all four of our quarterly signature online workshops as well as member-only research and data, a full case study library covering the hottest PR topics, and a video training vault and more.
Make it a year-round thing!
Contact
-
QUESTIONS
For questions regarding event registration, please contact:
Megan Sigg
msigg@accessintel.com -
SPONSORSHIP
For sponsorship inquiries, please contact:
Nancy Taffera-Santos
nancyts@accessintel.com -
PROGRAM
For information on programming and speakers, please contact:
Kaylee Hultgren
khultgren@accessintel.com