Celebrating the Best in PR Events and Brand Activations

2025’S BEST PR EVENTS & ACTIVATIONS ARE HERE!

The Experiential & Event PR Awards celebrate the most impactful PR events of the year—campaigns that captivated audiences, amplified brand messages, and earned headline-making media coverage. From press tours and red carpets to stunts, summits, and fanfests, this year’s winners are setting the standard for what PR can achieve through live and virtual experiences.

These honors recognize the creativity, strategy and behind-the-scenes excellence of the PR pros who make it all happen—from show-stopping consumer activations and B2B networking events to fanfests and festivals.

Congratulations to the 2025 winners and honorable mentions!

Winners

Activations

Best Analyst Meeting/Briefing

Winner

Investor Day 2025: Two Critical Enablers, One Proven LeaderLam Research

Honorable Mention

Analog EventsRegeneration.VC ReAssembly 2024

Best Cause/Community Event/Campaign

Winner

National UPlift Someone DayUP Entertainment

Honorable Mentions

X-FCTRBobcat Park and Rec Makeover Contest
Celebration Brewing x Experience KissimmeeCitrus Kiss Beer
Land O’Lakes, Inc. + We. CommunicationsFarmcore: Bridging Fashion and Farmer Impact
LC WaikikiHatay Surf Center
RubensteinStop & Shop's Turkey Express Program 2025

Best Employee Event

Winner

POWERHOUSE 2024Impact XM

Honorable Mentions

Factory360AWS re:Invent Watch Parties
National Corporate HousingLeadership and Sales Conference
Strat HouseMission, Momentum, Mixtapes: Partying like it’s 1995 for CTCT’s Global Kickoff: 30th Anniversary

Best Entertainment Premiere Event

Winner

Descendants: Rise of Red Film PremiereMirrored Media

Honorable Mention

Experience KissimmeeThe Kissimmee Experience Premiere Event

Best Entertainment Tie-in/Sponsorship Activation

Winner

Jack in the Box x Deadpool: Mini Chimi Bang BangsSmall Girls PR

Honorable Mentions

Mirrored MediaDescendants: Rise of Red at VidCon
SparksNetflix FYSEE

Best Festival/Fanfest Activation

Winner

DoorDash MLS HouseWavemaker

Honorable Mentions

SparksFanatics Fest NYC
160over90Jameson Desert Dive

Best Influencer Partnership Event Campaign

Winner

Aflac Wellness Matters Influencers Inspire Gen Z, Millennials and U.S. Hispanics to Prioritize Preventive CareAflac

Honorable Mentions

AbbottHeartMates
The Brand AgencySephora HAIRlines

Best Mobile Marketing Tour

Winner

Instax Share the Joy TourFactory360

Honorable Mentions

160over90Jameson Touchdown in Dublin
CRAFT | Media/DigitalThe AEM Manufacturing Express
Impact XMThe Great Energy Escape

Best Online/Virtual Event

Winner

Worldwide Toast to Kentucky BourbonLewis

Best Overall PR Event/Experiential Campaign (B-to-B)

Winner

APEC CEO Summit 2024 PeruGlobal Gateway Advisors & Comex Peru

Honorable Mentions

Lam ResearchInvestor Day 2025: Two Critical Enablers, One Proven Leader
Merz AestheticsPillars of Confidence
Post/Con 24 by IRL Productions and Live Nation Special Events
Lutron and Sharp Think"The Light You Feel"

Best Overall PR Event/Experiential Campaign (B-to-C)

Winner

Descendants: Rise of Red Film PremiereMirrored Media

Honorable Mentions

Cartwheel & Co. MarketingAmazon Prime Video's All Out for Fallout Day
Day One Agencye.l.f. Lip Oil Change: Empowering Legendary Females at the Indy 500
Factory PR, LLC.IKEA Sleepeasy Art Basel 2024
Factory360L.L.Bean NYFW Anniversary Pop Up
HUNTERLysol Air Sanitizer The Germ Zone
Engage & ResonateThe 'Surprisingly Savannah' Tour
Spark Branding House, Inc.Visit Lauderdale Break Free Campaign

Best Pop-Up Activation

Winner

Premier Protein Ice Cream Scoop ShopHUNTER

Honorable Mentions

Crowley WebbHighmark Stadium TaleGate
HUNTERLysol Air Sanitizer The Germ Zone
CCOM GROUPNeutrogena x Café Versailles: Making SPF Application as Habitual as Latinos’ Daily Cafecito
Engage & ResonateThe 'Surprisingly Savannah' Tour
WavemakerThe Conscious Club by Audible’s Self Conscious with Chrissy Teigen

Best Pop-Up Store

Winner

Vox Media Eater Under WrapsSparks

Activations

Best Press Event (Single Market)

Winner

Disney TreasureDisney Cruise Line

Honorable Mentions

Mirrored MediaDescendants: Rise of Red Film Premiere
Mirrored MediaHello Sunshine's Shine Away: An Experiential Weekend of Empowerment, Connection, and Growth
HiltonImmersive Storytelling in Hospitality: Experiencing Hilton Through Innovation
Disrupt PROnMed at CES 2025: Turning Innovation into Global Recognition
Merz AestheticsPillars of Confidence

Best PR Event on a Shoestring Budget

Winner

Worldwide Toast to Kentucky BourbonLewis

Honorable Mentions

muse per seFrom Crowdfunded to Crowd-Favorite: BleeqUp’s Experiential Win at MWC
DKCLunar New Year at Yaamava' Resort & Casino at San Manuel
The Brand GuildStasher Stretch Lids