The coveted Campaigns of the Year Awards celebrates the most outstanding marketing programs spanning every discipline—from advertising and branding to PR, experiential, influencer, and beyond. This year’s top 50 Campaigns represent the most innovative ideas, impactful strategies, and game-changing campaigns in brand marketing.
“Marketing teams today are navigating tighter budgets, higher expectations and constant change—which makes this year’s achievements even more remarkable,” says Kaylee Hultgren, Content Director at Chief Marketer. “These campaigns are not just creative—they’re strategic, efficient and wildly effective. They represent the kind of work that moves brands, business and the entire industry forward.”
CONGRATULATIONS TO THE TOP 50 CAMPAIGNS OF 2025!
Campaign: ADM and johnnie-O: Late Holiday Meta Sales Push
Partner: Accelerated Digital Media
Campaign: Say It. Believe It.
Partner: Zumba Fitness
Campaign: The Propellers
Partner: Propel HR
Campaign: Descendants: Rise of Red at VidCon
Partner: Mirrored Media
Campaign: Life. To The Fullest.® by Abbott at CES 2025
Partner: Factory 360
Campaign: First Horizon Hustle & Muscle
Partner: Next Marketing
Campaign: Jack in the Box Serves 7.8K QR Scans with LG Ad Solutions
Partner: LG Ad Solutions
Campaign: Jack Link’s WILD NYC Times Square Takeover
Partner: Newbridge Marketing & Milestone Integrated Marketing
Campaign: The IBD Project by Takeda at DDW
Partner: Impact XM
Campaign: BARBRI's Bar Prep Preview
Partner: BARBRI
Campaign: Descendants: Rise of Red Film Premiere
Partner: Mirrored Media
Campaign: Getting McDonald's Into the Minds, Hearts & Stomachs of "Bills Mafia"
Partner: SHIFT Communications, Moroch & OMD
Campaign: Data for Doers
Partner: BlueConic
Campaign: Holland America Line Celebrates World Stroopwafel Day in NYC
Partner: Holland America Line with Baked By Melissa, Daelmans and Allied Global Marketing
Campaign: The 'Surprisingly Savannah' Tour
Partner: ENGAGE RESONATE
Campaign: Hello Sunshine's Shine Away: A Weekend of Empowerment, Connection, and Growth
Partner: Mirrored Media
Campaign: Instax Share the Joy Tour
Partner: Factory 360
Campaign: Clifford Takes a Ride
Partner: X-FCTR
Campaign: LA Strong: Wildfire Relief with Impossible Foods & Roaming Hunger
Partner: RMNG
Campaign: Essentials by TIAA
Partner: TIAA
Campaign: Step Up for Safety: Reaching Further
Partner: DHL Supply Chain
Campaign: Allegra + Disney's Snow White // Don't Be Sneezy or Sleepy
Partner: Concept One Communications
Campaign: Canva Create 2024
Partner: Public School, Creative Studio
Campaign: Dell Technologies World: AI Edition
Partner: Invision
Campaign: Google Cloud Next
Partner: George P. Johnson Experience Marketing
Campaign: HubSpot INBOUND 2024
Partner: Agency EA
Campaign: IMDboat 2024
Partner: IMDb
Campaign: State Farm - Jake's Jingle Quest
Partner: Infinity Marketing Team
Campaign: Punchbowl's Father's Day: A Digital Celebration for Every Dad in Your Life
Partner: Goodway Group
Campaign: Driven to Win: Scaling Endurance Warranty’s Market Share with Data, Strategy & Star Power
Partner: Lockard & Wechsler Direct
Campaign: Juniper Networks - The NOW Way to Network
Partner: Stein
Campaign: State Farm - Bobblehead YOU! Tour
Partner: Infinity Marketing Team
Campaign: New Balance Olympic Trials
Partner: Impact XM
Campaign: 2025 Ivanti Play Nice: Best Online Campaign
Partner: Ivanti
Campaign: Analytics-Driven Innovation in Linear TV Advertising Drives +14% Sales Surge
Partner: Net Conversion
Campaign: Gartner Maverick Spaceliner Activation
Partner: Invision
Campaign: L.L.Bean NYFW Anniversary Pop Up
Partner: Factory 360
Campaign: Stanley Studio H20 Tour
Partner: Newbridge Marketing
Campaign: Cox Communications Enriches Rural America Through Digital Equity
Partner: Arketi Group
Campaign: Elder Millennial Ft. Iliza Shlesinger
Partner: AS Beauty Group
Campaign: Mercedes-Benz USA Race Day
Partner: Public School, Creative Studio
Campaign: UFC Fight Club Omni-Channel Activations
Partner: TLC Worldwide, North America
Campaign: Unboxing the New Nissan KICKS
Partner: George P Johnson Experiential Marketing
Campaign: Coca-Cola @ National Association of Convenience Stores
Partner: Public School, Creative Studio
Campaign: IBM Calling the Shots
Partner: George P. Johnson Experience Marketing
Campaign: The North Face - The Nuptse Locker
Partner: Newbridge Marketing
Campaign: Ms. Irrelevant
Partner: AS Beauty Group
Campaign: NARCAN Nasal Spray Street Interviews
Partner: Drury Design
Campaign: Mack Trucks - By America's Side
Partner: Stein
Campaign: Gamerhood: Neo City
Partner: Infinity Marketing Team
If you have any questions or need assistance entering the Campaigns of the Year Awards, please contact
Megan Sigg at msigg@accessintel.com
If you have any inquiries about sponsorships for the 2025 Campaigns of the Year Awards, please contact
Danielle Sikes at dsikes@accessintel.com