The World’s Largest Awards Program Recognizing Excellence in Promotion Marketing!

Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.

Across 40 categories hitting every niche of the promotional marketing mix, this year’s winners and finalists embrace creativity and dedication to prove how invaluable promotional marketing is to the success of campaign goals.

Congratulations to this year’s winners and finalists!

View the press release

Platinum Pro Award

Congratulations to our Platinum PRO winner, the one promotional campaign that stood out above the rest as the most innovative, strategic, creative, results-driven program, and that time and time again was picked by our judges panel as a campaign deserving of accolades.

To amplify women’s rugby in New Zealand during the Rugby World Cup, Mastercard and its agency partner Octagon created the first-ever sonic trophy, a memento of the women’s game that would live on as a celebration of the event for players, future generations and Māori culture as a whole.

The collection of audio tracks encapsulated a living story—the emotions, passionate fans and community recordings themed around each Player of the Match. More than 2,000 minutes of gameplay were captured across six weeks, edited into soundtracks and embedded into 26 trophies, which were then awarded to the Players of the Match after the games’ final whistle.


Best Audio Promotion

Best Breakout Brand Campaign

Best Brand Awareness Campaign

Best Campaign on a Budget

Best Cause or CSR Campaign

Best Culinary or Spirits Promotion

Best Ecommerce Campaign

Best Entertainment Sponsorship or Tie-In

Best Generational-Focused Campaign

Best Health and Wellness Campaign

Best Holiday or Seasonal-Themed Campaign

Best Holiday or Seasonal-Themed Campaign

Best LGBTQIA+ Campaign

Best Metaverse Experience

Best New Product Launch

Best Package Design

Best Rebrand

Best Retail Campaign

Best Sampling or Trial Recruitment Campaign

Best Social Media Campaign

Best Sustainability-Focused Campaign

Best Use of an App

Best Use of AR/VR/XR

Best Use of Content Marketing

Best Use of Disruptive Marketing

Best Use of Gamification, Contests or Sweepstakes

Best Use of Shopper Marketing

Best Vehicle-Based Campaign

Best Viral Campaign


Extra Awards
Winner Awards
Honorable Mention Awards

Order awards for your team, clients or office display.
Winner and honorable mention awards are available for purchase and can be customized.

Contact Us

If you have any questions or inquiries about the 2023 PRO Awards, please contact
Megan Sigg at [email protected]

If you have any inquiries about sponsorships for the 2023 PRO Awards, please contact 
Dara Brooks at [email protected]