She possesses the perfect blend of purpose, eye for innovation, and understanding of audience rhythms.
These women have taken an active role in fostering a work environment of opportunity, equality, and empowerment for all. They aim to be part of an organization that takes diversity beyond demographics.
The category for the marketer with a notable talent for implementing effective martech tools. Her toolkit choices solved real problems, increased analytical astuteness, or straight-up made her team’s marketing smarter this year.
When it comes to audience development, she knows how to read and work the room. A mastermind at identifying the audiences her brands seek, and the content those audiences need. Proof of her superior skills live in the acquisition, engagement and retention numbers.
This category is for she with the ability to translate performance data into comprehensive, actionable narratives. Measurement has become her art form. From numbers she predicted audience trends and then launched more effective marketing strategies.
Nominees are the women who shook off the norms in their industries this past year. They called new game plays, broke into new or emerging markets, identified new opportunities, and turned results that turned heads.
Created a brand experience that moved audiences to new levels of measurable actions or engagements. She became the brand and the audience—throttling her experiential creativity beyond limits.
Idea Gurus are consistently the answers to the question “Who came up with that!?” Their names will echo in boardrooms for years to come because of something so fresh and killer they contributed to a campaign this past year.
She is fiercely dedicated to her team, their individual growth, and professional achievements. Her door is always open as is an invitation to come through it.
Nominees are the future class of uber talent within your organization. These are the young marketing ladies who if weren’t already working for you—you’d hire.
Nominees in this category turned the challenges of a post-pandemic 2022 into opportunities for growth and then got busy putting their fresh strategies and ideas into action. With operational changes, new product launches, or complete strategy shifts, these women beamed new ways of thinking through the clouds of a receding storm.
A rarity—a skilled marketer with a designer-keen eye for the visual. Her ability to sometimes wear the hat of art director puts her marketing a cut above the rest. Often leaves rooms in her wake wondering, “Maybe she’s born with it. Maybe she’s got a fine arts degree.”
A Social Navigator successfully delivered a cohesive brand message across social media platforms and personas. This year’s winner executed a campaign that went far beyond the like to produce valuable, measured results.
Awarded to the marketer who artfully humanized a brand to communicate its purpose and connect with audiences. Through storytelling, she cultivated meaningful relationships between customers and brands—building a fleet of loyal ambassadors.
The one who tapped into technology to amplify a marketing campaign. She knew how to utilize tech to help drive a campaign forward and put purpose with the pizazz.