Winners Announced!

2023 Call For Entries Opens July 10


#TeamStateFarm Football Find
Brand: State Farm
Campaign: #TeamStateFarm Football Find
Agency: Infinity Marketing Team

For its first live, experiential activation since the pandemic, State Farm didn’t just go big. It scored a touchdown. #TeamStateFarm Football Find, a four-day hybrid campaign that leveraged gamification, social media and prizing, captivated hard-to-reach millennial and Gen Z audiences through an augmented reality-based treasure hunt that combined gameplay technology with in-person experiences.

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Best B2B Campaign

Best Brand Awareness Campaign

Best Breakout Brand Campaign

Best Buzz Campaign

Best Campaign on a Budget

Best Cause or CSR Campaign

Best Collab

Best Culinary or Spirits Promotion

Best Direct Mail Campaign

Best Diversity Campaign

Best Ecommerce Campaign

Best Entertainment Sponsorship or Tie-In

Best Gaming or Esports Campaign

Best Generational Campaign

Best Health and Wellness Campaign

Best Holiday or Seasonal-Themed Campaign

Best Integrated Campaign

Best LGBTQIA+ Campaign

Best Local/Regional Campaign

Best Loyalty Marketing Campaign

Best New Product Launch

Best OOH Campaign

Best Package Design

Best Post-Pandemic Campaign

Best Retail Campaign

Best Sampling or Trial Recruitment Campaign

Best Social Media Campaign

Best Sports Sponsorship or Tie-in

Best Sustainability-Focused Campaign

Best Use of AI/VR/AR

Best Use of An App

Best Use of Content Marketing

Best Use of Disruptive Marketing

Best Use of Emerging Technology

Best Use of Event or Experiential Marketing

Best Use of Gamification, Contests and Sweepstakes

Best Use of Influencer Marketing

Best Use of Video

Best Vehicle-Based Campaign

Best Virtual Event or Experience

Contact Us

If you have any questions or inquiries about the 2022 PRO Awards, please contact
Emily Makadok at [email protected]