For its first live, experiential activation since the pandemic, State Farm didn’t just go big. It scored a touchdown. #TeamStateFarm Football Find, a four-day hybrid campaign that leveraged gamification, social media and prizing, captivated hard-to-reach millennial and Gen Z audiences through an augmented reality-based treasure hunt that combined gameplay technology with in-person experiences.
If you have any questions or inquiries about the 2022 PRO Awards, please contact
Emily Makadok at [email protected]