Branding/Marketing
PepsiCo Global Foodservice CMO: Supporting Small Businesses Is a ‘Huge Strategic Focus’
We spoke with PepsiCo Global FoodService CMO Scott Finlow about the brand's new local campaign, its strategic focus and how Pepsi intends to go big with supporting local businesses in the coming year. READ FULL STORY

AI
Using AI-Driven Data Platforms While Remaining Ethical
New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. Here's a look at how marketers can remain ethical. READ FULL STORY

Branding/Marketing
Jameson Makes the Case for an NFL Game in Ireland With a Tailgate Tour Stateside
Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football season happen in the nation of Ireland. So to make the case for bringing a game there, Jameson made some noise. READ FULL STORY

Branding/Marketing
Marketers on Fire: Denon CMO on Katy Perry Collab and Marketing Campaign for PerL Earbuds
We spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own marketing contributions; challenges to product differentiation; and lessons learned from previous marketing gigs. READ FULL STORY

AI
Why Podcast Ads Are Underleveraged—and How Brands Can Benefit
Podcasts' growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? Our columnist explores the disconnect and how brands can capitalize on the medium. READ FULL STORY

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