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Topo Chico Hard Seltzer partnered with Airstream this summer to deliver an upgraded staycation experience, void of the stresses often caused by planning, packing and traveling to a far-flung destination.
One contest winner will enjoy a three-day, two-night experience at “The Stayman Islands”—i.e. their own backyard, transformed into a vacation destination with sand, plush lounge recliners, a massage, a chef-curated dinner, live musical entertainment and, naturally, a private Airstream trailer to sleep in. We spoke with Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, about the inspiration and marketing strategy behind the activation.
Creating loyal customers is vital for long-term success. Indeed, research from Bain and Company shows that retaining just 5% more customers can increase profit by 25% to 95%. As strong customer service helps a brand keep its promises, here are some ways to build trust with your target audience.
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