The pandemic changed how a lot of companies do business. In McDonald’s’ case, supply chain disruptions forced the brand to cut several food items from its menu, among other efficiencies.

The setback, however, turned out to be a blessing in disguise from a marketing standpoint, according to Tariq Hassan, Chief Marketing and Customer Experience Officer for McDonald’s U.S., because it allowed the fast food chain to regain confidence as a brand. Read about the company’s marketing transformation, which included launching a loyalty program and revamping its data infrastructure.

Fashion brand Perry Ellis’ first-party data strategy relies heavily on email marketing to drive ecommerce and online advertising. Email is particularly important because it serves as an anchor for other third-party data and allows users to be identified and retargeted even without using cookies. Here's a look at how Perry Ellis uses performance marketing to shore up its first-party data strategy.

Despite having a smaller marketing budget than its competitors in the water bottle space, Nalgene continues to experience growth by relying on its scientific heritage, digital marketing tactics and a flexible approach. Nalgene’s Director of Marketing Eric Hansen discusses making the most of its marketing budget, Amazon advertising success and more.

Lastly, read how apparel retailer Marleylilly has found success with using an AI marketing tool for audience segmentation and one-to-one personalization.

Until next week,