| “If you're not on the AI train already doing this kind of work as a marketer for your business, I regret to inform you: You are really behind… Because remember, you're not competing with AI. You're competing with a marketer who's already using AI to help with their business.”
—Kristen O’Hara, Google’s Vice President, Agency and Brand Solutions
You’ve likely heard a version of the above statement in recent months, ever since the generative AI tool ChatGPT burst onto the scene last November. Indeed, forward-thinking marketers are already leveraging the power of AI to drive business results through optimizing creative, search, supply chain processes and much more. Following is a curated list of insights on how AI is transforming the industry.
|
