Chief Marketer
we've got a lot to talk about
september 29, 2019

Have you got the right stuff?

This week, we introduced the third annual Chief Marketer 200—the top 200 marketing agencies of 2020. It’s the industry’s only list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Get to it! The call for applications is open through Oct. 11.

As football fandom takes off, Avocados From Mexico kicked off the season with vibrant in-store displays offering high-value promos. Each promotion ties together complementary brand partners—like AFM, Tabasco and Bud Light. Bring on the guac!

Another campaign swarmed over NYC last week to end Malaria and grab attention during the United Nations General Assembly meeting. AR powered billboards simulated deadly mosquitoes enveloping peoples’ heads. The insects only dissipated when the person said “Malaria Must Die,” reinforcing the message that malaria declines with increased action.

On the flip side, the B2B customers of John Hancock Insurance have decidedly different needs than their consumer counterparts. But at the end of the day, they have one big thing in common: They’re all people. We recently talked with Rahim Rajpar, head of marketing and direct-to-consumer business, about the ways his brand is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.

Customers no longer just want to buy from brands with great products and services; they want to support brands that share their values and have the courage to act on those beliefs. Before taking the stage at Connect to Convert in Boston last week, Katie Martell and an all-star panel of marketing leaders chatted about why authentic cause marketing is crucial for brands in 2020.

Another expert, Scott Brinker, recently shared why companies should consider moving to a self-service martech model where technology is absorbed into the entire organization allowing more creativity and agility.

He’s got the right stuff. If you do too, let’s hear about it.

Patty Odell

Senior Editor

Chief Marketer

This newsletter is brought to you by:

Arm Treasure

Apply Now for the CM200

Submit your application now for the Chief Marketer 200, our exclusive listing of the country's top 200 brand activation and B2B marketing agencies!
Read More

Avocados From Mexico Partners with Complementary Brands for Football Fandom

AFM is kicking off the fall season in-store displays featuring promotions designed to elevate engagement, expand usage and increase basket size.
Read More

Arm Treasure

AR Campaign Simulates Swarms of Deadly Mosquitoes Across NYC

As the UNGA meeting gets underway, a campaign to end Malaria has spread across NYC through an AR digital and out-of-home campaign.
Read More

John Hancock Puts the Focus on Customers in B2B and B2C

Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.
Read More

Cause Marketing: Why Brands Should Take a Stand

Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.
Read More

Why a Self-Service Martech Model Might Be For You

Scott Brinker shares why moving to a self-service martech model where technology  is absorbed into the entire organization allows more creativity and agility.
Read More

read more about
5 Steps to Accelerating Your Marketing ROI 
8 Ways to Promote Your Customer Referral Plan
Why Consumer Behavior Improves Direct Response 

The Secrets of Mastering Marketing Attribution
How SPIN Selling Can Improve Your Marketing 
Our New 2019 PRO Awards Finalists