Hey, great to see you! Get your slide rule out, because we’ve got metrics on the brain this week.
Proving results is top of mind for every marketer today, and we profile five of the best in our new special report, Masters of Measurement. Leaders from L.L.Bean, Ellie Mae, Bacardi, Eaton and Filippo Berio give us the scoop on how they make up their strategies for attribution and ROI.
And speaking of makeup, L’Oréal just posted its best sales growth in more than a decade, up an impressive 7.1 percent. L’Oréal’s Chief Digital Officer Lubomira Rochet shares how the brand is looking so fine in the face of smaller disruptors in the beauty aisle.
Influencer marketing is a tactic many brands are using to increase revenue and engagement. Fabletic’s has brought in tens of thousands of new members with the help of paid influencers. Director of Influencer Marketing Jennine Matthias tells us how.
A new report from Forrester shows that 77 percent of companies see partnership development as central to their 2019 marketing strategy. Wix is hoping a new esports play with Fortnite team FaZe Clan will be a big win. And companies with mature partnership programs, like Citi and Carnival Cruise Line, grow company revenue nearly twice as fast as other companies.
Finally, B2B brands are challenged with connecting with prospects, who, quite frankly, don’t really want to talk with them. We’ve got three great tips to get the conversation started.
Stay classy, and we’ll see you next week.
Beth Negus Viveiros