Chief Marketer
we've got a lot to talk about
July 14, 2019

Hey, great to see you! Get your slide rule out, because we’ve got metrics on the brain this week.

Proving results is top of mind for every marketer today, and we profile five of the best in our new special report, Masters of Measurement. Leaders from L.L.Bean, Ellie Mae, Bacardi, Eaton and Filippo Berio give us the scoop on how they make up their strategies for attribution and ROI.

And speaking of makeup, L’Oréal just posted its best sales growth in more than a decade, up an impressive 7.1 percent. L’Oréal’s Chief Digital Officer Lubomira Rochet shares how the brand is looking so fine in the face of smaller disruptors in the beauty aisle.

Influencer marketing is a tactic many brands are using to increase revenue and engagement. Fabletic’s has brought in tens of thousands of new members with the help of paid influencers. Director of Influencer Marketing Jennine Matthias tells us how.

A new report from Forrester shows that 77 percent of companies see partnership development as central to their 2019 marketing strategy. Wix is hoping a new esports play with Fortnite team FaZe Clan will be a big win. And companies with mature partnership programs, like Citi and Carnival Cruise Line, grow company revenue nearly twice as fast as other companies.

Finally, B2B brands are challenged with connecting with prospects, who, quite frankly, don’t really want to talk with them. We’ve got three great tips to get the conversation started.

Stay classy, and we’ll see you next week.

Beth Negus Viveiros
Managing Editor
Chief Marketer

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Masters of Measurement 2019

Discover the marketing measurement secrets of brands like L.L. Bean, Eaton, Bacardi, Filippo Berio and Ellie Mae in this new special report.
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Building a Paid Influencer Program Delivers Thousands of New Members for Fabletics

Jennine Matthias, Fabletic's director of influencer marketing, takes us on the journey to drive tens of thousands of new members through influencer programs.
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Vast Majority of Brands See Partnerships as Central to Growth: Report

High maturity marketing partnerships contribute 28 percent of overall company revenues, while low maturity programs contribute only 18 percent.
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Three Tips for Connecting with B2B Buyers

How can you connect with prospects? Here are three ideas for driving engagement from brands like Eaton, ON24 and Wells Fargo.
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L’Oréal Masters the ‘Codes’ to Fend off Digital Disruptors

L’Oréal’s chief digital officer, Lubomira Rochet, talks digital transformation, restructuring the marketing department and testing media buying in-house.
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Wix Partners With Fortnite Team FaZe Clan

Cloud-based web development platform is partnering with Fortnite team FaZe Clan in a multi-faceted esports partnership.
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