We’ve got the feels this week, as we dive into campaigns and strategies that stir emotions from consumers and marketers.
Chelsea Phillips is passionate about inspiring women to own or reject negative labels, and learn to love themselves in the process, The vp of marketing for Beyond Beer Brands at Anheuser-Busch chats about marketing to women, and being a woman in marketing.
Humor has a funny way of driving sales. Comedian Mindy Kaling introduces Barefoot’s new wine-in-a-box through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes. (Ever tried to hide wine in your purse? Asking for a friend.)
One brand that brings up a lot of strong emotions, to put it mildly, is Crocs. The clog has been on Time’s “50 Worst Inventions List,” and has been described as just plain ugly by many fashionistas. Cleverly, Crocs has found a way to use that tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.
Avid online gamers don’t just like to play, they like to watch too. For advertisers, deduping subscriber lists is critical to make sure they are reaching the right audiences. Livestreaming platform Mobcrush is leveling up its measurement strategy to get a more accurate view of all those eyeballs across multiple platforms.
For B2B sales reps, being able to access the right content for the right customer to move them towards the right action is crucial. Oracle refined its content creation process to improve sales enablement and customer engagement. Eric Andrews, the vp of demand ops in Oracle’s cloud infrastructure group, shares how they made it happen.
Independence Day is fast approaching, and brands are drenching themselves in red, white and blue. But it takes more than merely wrapping your website in Old Glory to really be patriotic. A recent survey reveals which brands consumers really think are all-American.
Stay cool, and we’ll see you back here next week.
Senior Editor - Chief Marketer