Hope you’ve got your popcorn and Sno-Caps handy, because this week, we’re talking movies.
“Captain Marvel” flies into theaters March 8 (we’ve already got our tickets), and web dev platform Wix is hitching a ride on her superheroic coattails. We’ve got the scoop on how the brand partnered with Marvel Studios to raise awareness.
Considering its still pretty chilly in many parts of the country, you might want to just stay home and… RedBox? In a world dominated by big players like Netflix, RedBox wants to increase its consideration with consumers. Our exclusive profile showcases the social strategy aiming to make it the go-to movie night choice.
Like a cold one while viewing? Anheuser-Busch U.S. sports marketing head Nick Kelly sat down for a Q&A to discuss how he comes up with big campaign ideas and manages a team that’s spread across the country.
And while great B2B email campaigns might not get nominated for Oscars, they are big stars in nurturing and engagement. We dive into the trends driving success in the inbox.
Of course, this is just a trailer of what we’re talking about this week. Read on, and enjoy the rest of your weekend.
MANAGING EDITOR - CHIEF MARKETER