Chief Marketer
we've got a lot to talk about
for the week of March 17, 2019

Suit up, because this week we’re talking battles for customer loyalty, beer budgets and the very fate of the universe.

Forget Coke versus Pepsi. The latest beverage title fight is Bud Light versus Coors Light. Since the Super Bowl, the two brands have been locked in combat and talking smack over who is the better brewer. During March Madness, Coors Light is taking things to the next level as it prepares to give away free beer to win the war. You won't believe the clever way they're connecting the buzz on social to live beer taps. 

On a more cosmic level, Amazon Prime took to the streets of Austin to prepare SXSW attendees for the coming apocalypse foretold in their new series Good Omens. We found divine inspiration in the way angels, demons and puppies (yes, puppies!) came together for an ambitious activation.

Of course, marketers know that the fight for the hearts, minds and dollars of customers never ends. Chipolte is adding a revamped rewards program to its arsenal.

Meanwhile, the London Business School is launching a full rebrand to draft new students and alumni to its cause.

Read on for inspiration for your next skirmish, and have a peaceful weekend.

Beth Negus Viverios

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Free Coors Light for All Should Bud Light Attack ... Again

This week, the beer battle continues as Coors Light unveiled a new smart beer tap that lights up when “fueled by Bud Light negativity.”
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Good Omens and Amazon Bring the Apocalypse to SXSW

An ambitious activation warned SXSW attendees of the apocalypse, which coincidentally just happens to tie in to the debut of Good Omens.
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Featured Content

Finally, an agency list that shines the spotlight on the rest of the marketing mix. From the editors of Chief Marketer, we present the industry’s comprehensive list of the top non-advertising agencies—The Chief Marketer 200. It is the world’s only list of the best engagement and activation agencies across 11 categories and specialties serving the U.S. Download the full list of winners and take a look at the 2019 featured CM 200 case studies.

London Business School Debuts Branding Campaign

This month, the London Business School is kicking off “Minds alive,” a campaign to raise awareness with both prospective students and alumni.
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New Chipolte Rewards Program Debuts with $250,000 Giveaway

To make a splash, Chipolte is partnering with Venmo for the giveaway to post surprise deposits directly into loyalty members' accounts.
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Acura Challenge Enlists ESPN Host and Sports Commentator

Acura is jumping into March Madness with an online challenge to show off its “super handling” all-wheel drive technology.
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Original Content Builds B2B Brand Trust: Report

Original research and quotes from customers are among top elements in content that help build B2B brand trust.
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