| Email Optimization | Forming a True Sales-Marketing Partnership |
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September 7, 2018 |
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How a Small Brand Took Control of a Major PR Crisis
When the presidential press secretary was asked to leave a small restaurant, a national dustup hurt tourism there. Learn how a small team—and budget—took charge. More…
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Grey Goose New CMO on Bringing Back its Swagger
The task to re-energize Grey Goose is daunting, but Lee Applbaum, who led Patrón Tequila, brings with him the successful Patrón playbook. More…
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| Esports Business Summit |
October 1-3, 2018 | Caesars Palace, Las Vegas -
Attend the one conference that connects the entire Esports econsystem. Group rates and early registration discounts available – see site for details |
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Angry Nike Customers Set their Gear on Fire
Nike is under fire—literally—after announcing that Colin Kaepernick is one of the faces to celebrate the 30th anniversary of its “Just Do It” motto. More…
Northern Trust Looks for Global Awareness, Philanthropy with PGA Deal
Northern Trust’s Chief Strategy and Marketing Officer Kelly Mannard discusses its first and only sports sponsorship deal and the strategy around it. More…
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| EventTech 2018: Nov 12-14, Las Vegas |
| 1,000 marketers from all over the world. 500 technologies to test-drive. 80+ action-packed sessions. Unlimited networking. All at the world’s largest marketing conference on amplifying face-to-face experiences with social media and technology. Register early and save—rates increase September 28! |
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Visa Retail Experience Teaches Fashion Week Attendees New Ways to Pay
The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests. More…
Optimizing the Role of Events in Experiential Marketing
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years. More…
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| Job Opportunities |
Campaign Marketing Manager
Pearson, Remote, NA
Regional Field Marketing Director
Aramark, Dallas, TX
Marketing Manager, Energy & Infrastructure
Orrick, Herrington & Sutcliffe LLP, New York, NY
Marketing Manager, B2B, Healthcare & Business Dining
Aramark, Philadelphia, PA
Solutions Marketing Manager (Network Analytics/Cloud Solutions)
Hewlett Packard Enterprise, Santa Clara, CA
Content Marketing Manager, Executive Briefing Center (EBC)
Hewlett Packard Enterprise, Palo Alto, CA
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WHY BRAND EXPERIENCE SHOULD BE AT THE CENTER OF YOUR MARKETING STRATEGY
Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is an effective way to achieve their organizations’ goals.
In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.
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| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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