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Chief Marketer This Week September 21, 2018
15 Ways to Trim Marketing Budgets
Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar. More…
 
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Two Creatives Send Soap Gift Boxes to Senators with Chilling Messages
The two have joined student activism around the Valentine's Day shootings that took the lives of 17 people. More…
 
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Domino's Tattoo for Free Pizza Anyone?
Sounds like a great idea, but when too many people lined up to get tatted up, Domino's pulled the plug. More…


Victoria's Secret Unleashes New Pink Loyalty Program on Chicago
The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app. More…
 
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9 Steps to Hire a More Diverse Team
One thing missing from the brand strategy process in many companies today is diversity of talent. More…


First New Ad Further Distances Papa John’s Founder
A new agency and a new campaign, Voices, give a fresh start to the pizza maker after the ousting of its longtime founder and frontman John Schnatter . More…

 
 
Job Opportunities

Technical Marketing Manager - Burlington, MA
Dell, Burlington, MA

Marketing Director
International Museum of Art & Science, McAllen, TX

Marketing Manager, Supreme Court and Appellate
Orrick, Herrington & Sutcliffe LLP, Washington DC, DC

Marketing Manager
RSF Social Finance, San Francisco, CA

Senior Customer Marketing Manager
Devada, Research Triangle Park, NC

3DP WW Solution Services Marketing Manager
HP, Sant Cugat del Valle, Spain
 
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NEW SPECIAL REPORT: CREATING CUSTOMER CONFIDENCE

Every healthy relationship has one crucial element in common: trust. For brands, cultivating trust and authentic relationships with consumers is more important—and trickier—than ever.

Customers crave more personalized experiences, yet they want total data privacy. The current social and political environment is one that requires companies to step up and proactively think about ways to create and build trust with customers.

In this new special report, discover how marketers can get their teams in alignment to create context and activate customer data in meaningful ways.

 
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