Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer This Week September 14, 2018
Creative Alternatives When Working with Influencers
As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More…
 
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Optimizing the Role of Events in Experiential Marketing
Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint that resonates for years. More…
 
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Subaru New "Love" Slogan Captures Essence of New SUV
After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X. More…


Naming Rights for NASA Spacecrafts? Maybe
NASA is considering brand-building opportunities that not long ago would have been considered inconceivable. More…
 
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Why It Matters How You’re Using Your Data
Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference. More…


Diet Coke is Readying its Pink Can Treasure Hunt
Diet Coke is among hundreds of brands—both big and small—raising awareness for Breast Cancer Awareness month in October. More…

 
 
Job Opportunities

Medical Affairs Marketing Manager
IDEXX, Westbrook, ME

Content Marketing Manager
U.S. Legal Support, Inc., Los Angeles, CA

Business Development and Marketing Manager- Intellectual Property (IP)
Morgan, Lewis & Bockius LLP, Palo Alto, CA

Marketing Manager
Neal, Gerber & Eisenberg, Chicago, IL

Campaign Marketing Manager
ACT Government, 2601

Regional Field Marketing Director
Aramark, Phoenix, AZ
 
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WHY BRAND EXPERIENCE SHOULD BE AT THE CENTER OF YOUR MARKETING STRATEGY

Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is an effective way to achieve their organizations’ goals.

In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.

 
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