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Chief Marketer This Week August 31, 2018
What Leaders Need to Know about Hiring the "Purpose Driven Generation"
Leaders need to focus on these five areas to engage, recruit and retain Gen Z employees. More…
 
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How MD Anderson Cancer Center Approaches the Sports Arms Race
MD Anderson’s Director of Sponsorship, Suzan Sherburn, sat down at the PGA Tour’s playoff opener last weekend, to discuss its journey into the world of sports. More…
 
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Masters of Martech 2018
How 7 leading B2B and B2C brands are leveraging technology for better marketing ROI More…


Adidas Debuts Sneaker as Snapchat’s First Shoppable Integration
The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page. More…
 
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12 Tips for Leaders to Create Meaningful Internships
As prospective employees look to who they want to work for they also want valuable internships—and employers are listening. More…


 
 
Job Opportunities

Regional Marketing Manager - Leisure
Aramark, Central Point, OR

Consultant Hyper-converged Technical Marketing Manager
Dell, Round Rock, TX

Marketing Manager
Georgia Tech Alumni Association, Atlanta, GA

Product Marketing Manager
TableCraft Products, Gurnee, IL

Subscriptions Marketing Manager
Cincinnati Symphony Orchestra, OH

Marketing Manager - Education - K12
Aramark, Lewisville, TX
 
Related Content

WHY BRAND EXPERIENCE SHOULD BE AT THE CENTER OF YOUR MARKETING STRATEGY

Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is an effective way to achieve their organizations’ goals.

In this Chief Marketer Special Report—which includes insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin—you’ll learn what’s driving this evolution of the brand experience, and how you can create smart, personalized and engaging experiences that are on-trend—and on target.

 
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