Email Optimization | Forming a True Sales-Marketing Partnership
Chief Marketer This Week August 17, 2018
Millions of Prizes in Starbucks Virtual Games
Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game. More…
 
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Skullcandy Gets Fans to Listen With Concert Series
Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts. More…
 
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Marketing and Sales Teams Move Closer at Mars Food
Marketing can’t stand apart from sales, which is why Mars Food is integrating its sales and marketing operations as a demand gen focused unit. More…


The Secret Origin of the ESports Phenomenon
Esports has transcended the stigma of being viewed as just “watching people play video games,” and brands are taking notice. But where did it all begin? More…
 
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Amazon Ad Profits to Soar: Analyst
While ecommerce and web services are clearly still a huge driver for the online titan, advertising revenue is a big part of the future for Amazon. More…


 
 
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