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Chief Marketer This Week July 27, 2018
Stacy's Snacks and OK! Tap 'Bachelor Nation' for Sweepstakes
The partnership swirls around the introduction of a new Stacy's cheesy snack and the huge passion fans have for the reality dating show. More…
 
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The Container Store's Brilliant Play on Outer Space
A new storytelling campaign is not about the company's products, but rather about what the containers can do for you. The creativity is off the charts. More…
 
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Interactive Statues—think Naked Biker—Sell Portland to the Masses
Portland can practically sell itself with its majestic mountains and rocky coastline, but marketers had a different plan, called The Portlanders. More…


Are You Ready for the Workplace of the Future?
Workplaces of the future call for unprecedented change—here's seven predictions. More…
 
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Rocky Collaboration, Lack of Respect—Challenges Abound for Creatives: Report
Creative teams face numerous challenges in trying to get their jobs done resulting in more than 90 percent of companies experiencing project delays. More…


Q&A: Brent Feldman Dishes on B. Good’s Marketing Menu
Chief Marketer recently chatted with Brent Feldman, CMO of farm-to-table chain restaurant B. Good about the challenges of marketing to new dining audiences. More…

 
 
Job Opportunities


Director of Marketing
Window to the World Communications, Inc. (WTTW/WFMT), Chicago, IL

Director of Communications
Window to the World Communications, Inc. (WTTW/WFMT), Chicago, IL

 
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5 Keys to Successful Influencer Marketing: NOW ON DEMAND

Influencers can help brands extend their message in credible, relatable ways. How can you leverage these tastemakers and connect with your audience?

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