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Chief Marketer This Week July 19, 2018
Extortion, Eviction—Another Wrecking Ball of a Week for Papa John's Founder
John Schnatter is in the midst of a raging PR crisis as partners head for the hills and the company's stock takes a hit. More…
 
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Comic-Con Marketing Round-Up
It's the mega-crossover everyone has been waiting for: Deadpool, Buffy, Conan O'Brien and more team up in our 2018 Comic-Con International marketing round-up. More…
 
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The Amazing Aperol Spritz Literally Sells Itself
While traveling in Croatia this month, a women in our hiking group ordered an Aperol spritz. We all wanted to know what it was. More…


Access to Customer Data is ‘Hit or Miss’: CMO Council
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies. More…
 
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Amazon Prime Day Promotion Goes Haywire, Dogs Say ‘Sorry’
Prime Members were primed and pumped to shop, shop, shop when the website crashed and all hell broke loose. More…


Kroger OptUP App Scores Products for a Healthier Diet
Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience. More…

 
 
Job Opportunities

Digital Marketing Manager
Stanley Black & Decker, Fishers, IN

Electric Lineman
Lawrenceburg Municipal Utilities, LAWRENCEBURG, IN

Digital Media Production Manager & Instructor
Merrimack College, North Andover, MA

Security Officer
SSM Health Care, Madison, WI

TOC Operator
Encompass Digital Media, Atlanta, GA

TOC Operator
Encompass Digital Media, Atlanta, GA
 
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Read All About It: 2018 PRO Award Gold Winner Case Studies 

From buzz campaigns and digital marketing, to influencer programs and experiential activations, and beyond… this is your ‘look book’ into the best campaigns of the year—awarded by a panel of leading brand-side marketers. 

 
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