| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 18, 2018 |
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Dixie Adds Augmented Reality Kids Game to Bathroom Cups
Dixie reaches out to get kids to brush properly with a fun and engaging mobile game. More…
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| Special Report sponsored by George P. Johnson |
In this Chief Marketer Special Report sponsored by George P. Johnson, you’ll learn what’s driving the unprecedented growth of experiential marketing, and how you can create smart, budget-conscious events that are on-trend—and on target.
Download Now! |
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Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands. More…
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| Special Report sponsored by FullContact |
In this Chief Marketer Special Report sponsored by FullContact, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you get them and you can give them what they need.
Download Now! |
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AR Still Challenging for Marketers: Survey
Brands like Dixie and Ally Bank use augmented reality, but for many brands challenges remain, a new study found. More…
MTA Says Posters Too Sexy for NY Subway
The MTA has taken a stand on just how far it will go with the types of ads and content it shares with its millions of daily riders. More…
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Deadpool 2: Marketing the Merc With a Mouth
The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds. More…
Kool-Aid Targets Older Kids with Social Blitz
As summer shines on the horizon, Kool-Aid Man is making his case on social media for a new product, Kool-Aid Sparklers. More…
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FUTURE CMOS
What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO.
In this, our annual Future CMOs feature, we present 10 individuals we (and you) think have what it takes to move into the C-suite.
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