| Email Optimization | Forming a True Sales-Marketing Partnership |
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May 11, 2018 |
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An Ironing Board for Mom? Really?
A supermarket chain's strategy to promote ironing boards, sewing machines and vacuum cleaners didn't go well as suggestions for Mother’s Day gifts. More…
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| Special Report sponsored by George P. Johnson |
In this Chief Marketer Special Report sponsored by George P. Johnson, you’ll learn what’s driving the unprecedented growth of experiential marketing, and how you can create smart, budget-conscious events that are on-trend—and on target.
Download Now! |
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Ikea Stages Anti-Bullying Social Experiment
Brands that have staged live social experiments around important issues like bullying can draw enormous exposure for the company. More…
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| Special Report sponsored by FullContact |
In this Chief Marketer Special Report, sponsored by FullContact, learn how to leverage technology and data to create B2C and B2B campaigns that show your audience that you see them, you get them and you can give them what they need.
Download Now! |
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Vitamin Shoppe Employees Turn Instagram Stars
The brand is launching Instagram accounts for each of its 800 locations, letting local staff promote events, daily specials and offers on social. More…
Ally Bank Outfoxes Competitors with High-Impact Disruptor Strategy
Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy. More…
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NASCAR Expands in Esports Forming Youth Racing Series
The American auto racing company bills the series as the “first esports competition created to attract and identify young talent." More…
PRO Awards Gala Set for June 19 in New York City
Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala. More…
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| Job Opportunities |
Sponsorship Director
PBS39, Bethlehem, PA
Marketing Manager - Practice Development
Bryan Cave Leighton Paisner LLP, Washington, DC
Communications Manager
Helena Food Share, Helena, MT
Marketing Manager
Mortenson, Minneapolis, MN
Marketing Director
Urban Skin Rx, Charlotte, NC
Security Access Products and Solutions Marketing Manager
Hewlett Packard Enterprise, Santa Clara, CA
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