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Chief Marketer This Week April 05, 2018
Majority of Marketers Use Influencers: Survey
A new ANA survey uncovers the prolific use of influencer marketing and the plans to increase spending on it. More…
 
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Aaron Judge and Pepsi at Bat with Lineup of New Campaigns
The campaign will run for a year under the “Pepsi Generations” banner and kicks off with a TV spot featuring a storyline close to home: the Bronx. More…
 
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North Face Commits to Equal Representation of Women in Marketing with Global Campaign
The North Face is rolling out a massive first global initiative, Move Mountains, focused on women to celebrate and share the stories of adventurous and courageous female explorers. More…


10 Killer Tips to Reach Gen Z
Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips. More…
 
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Google and Target Release Voice-Activated Coupon
Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target. More…


What Trends Should You Spend Your Marketing Dollars On?
Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin. More…

 
 
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ON24 on ON24: How the Webinar Experts Use Webinars April 25

FREE LIVE WEBINAR - Join Chief Marketer and Neal Amsden, VP of Demand Generation at ON24 on Thursday, April 25th to learn details of the webinar programs ON24 runs across the sales cycle including sharing webinar data, webinar metrics and pipeline impact.

 
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