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Chief Marketer This Week March 9, 2018
3 Reasons Why FCB Chicago Won the Most Prestigious 2017 PRO Award
With the call for 2018 PRO Awards underway—the deadline is March 15—I took a look back at this exceptional campaign to ferret out what made it so spectacular. More…
 
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The PRO Awards Is Accepting Entries Through March 15
Each year, the PRO Awards shines a global spotlight on the power of brand activation and promotion marketing. This year’s PRO Awards features 33 categories including several that are new such as Best Use Of AI/VR/AR, Best Corporate Social Responsibility Campaign, and Best Campaign Targeting Gen Z. You can’t win it if you’re not in it, so submit your entries today!
The 2018 Future CMOs
What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO. These 10 stars of tomorrow took the time to chat with us and share some of their career highlights. More…
 
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A Free Webinar On The Science Behind Conversations That Convert
Join Lytics CMO Darren Guarnaccia, for a webinar on Wed, March 28, at 11am PT to understand how to create compelling, authentic 1:1 experiences that inspire customer loyalty and boost ROI. Reserve Your Spot Today!
Electronic Ad Delivers Fun and a New Car Smell for Toyota
Saatchi & Saatchi got together with Structural Graphics and together they threw every notion of caution to the wind to market the 2018 Camry. More…


PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory. More…
 
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The Event Marketer’s Guide to Festival Marketing
Join us on March 21 for a FREE online conference designed to equip you with the intelligence you need to choose the right festival platform, engage today’s festival attendees, extend sponsorship reach and more. Reserve your digital seat today!
Top 5 Digital Trends Impacting Your Business
Digital is reimagining and reinventing every aspect of how businesses operate. More…


 
 
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VisitBritain, Los Angeles, CA

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Morgan, Lewis & Bockius LLP, Chicago, IL
 
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Knowing Your Audience: The Science Behind Conversations That Convert

Free Live Webinar

Date: March 28, 2018
Time: 2:00 pm ET

Join Chief Marketer and Lytics CMO Darren Guarnaccia and discover how to create individualized, two-way conversations that delight audiences—and create deep loyalty. 
 
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