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Chief Marketer This Week March 23, 2018
Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline. More…
 
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14 Non-traditional Marketing Methods
The Forbes Communications Council gives us ideas to increase brand awareness in unexpected ways. More…
 
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Crocs and Drew Barrymore Kick Off Global Campaign
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign. More…


A Front Row Seat to the Evolution of Experiential Marketing
Event Marketer catches up with the stars it featured on its cover over the last 15 years to find out what they're up to, and what have they have learned about experiential over the years. More…
 
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Digital Experience Breaks Codes in New Glenlivet Scotch
The Glenlivet Code, a new single-malt whisky, is intriguing consumers with an AR tasting digital experience. More…


Using Personalization to Create Meaningful Customer Conversations
Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge. More…

 
 
Job Opportunities

Marketing Manager
Commonwealth Heritage Group, Traverse City, MI

Business Development & Marketing Manager
Dykema Gossett PLLC, Detroit, Michigan or Dallas, NA

Catalog Marketing Director
Really Good Stuff, Monroe, CT

Associate Marketing Manager
Access Intelligence, Norwalk, CT

Marketing Manager
Hill Ward Henderson, FL

 
Related Content

 

Knowing Your Audience: The Science Behind Conversations That Convert

Free Live Webinar

Date: March 28, 2018
Time: 2:00 pm ET

Join Chief Marketer and Lytics CMO Darren Guarnaccia and discover how to create individualized, two-way conversations that delight audiences—and create deep loyalty. 

 
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