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Chief Marketer This Week February 9, 2018
How to Make GDPR Work for Marketing Teams
The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes. More…
 
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Juicy Juice Teaches Young Gen Z to Enjoy New Tastes
A partnership with Chef Jeff Mauro helps kids expand their taste palates and get more involved in cooking. More…
 
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Moët & Chandon Finds Love with Snapchat
Love Unconventional is the brand's Valentine's Day campaign that includes a Snapchat game and limited edition packaging for its champagne. More…


Three Areas for CMOs to Focus On
The role of chief marketing officer has been elevated from brand and marketing plan manager, to enterprise-wide revenue driver. More…
 
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AI Opportunities to Solve Digital Marketing Challenges
Five common challenges marketers face today and how AI can help. More…


Breaking Chicken with KFC’s New CMO
Over a plate of the new BBQ Crispy chicken, Andrea Zahumensky and I chatted about the splashy launch campaign. More…

 
 
Job Opportunities

Regional Marketing Manager
Rigel Pharmaceuticals, Inc., South San Francisco, CA

Media Placement Manager
The American Indian College Fund, Denver, CO

Marketing Manager, US Consumer Print
HP, San Diego, CA

Senior Customer Marketing Manager
Reynolds Consumer Brands, Lake Forest, IL

Development Manager1
Comcast, Chennai

Senior Marketing Manager
Council for Advancement and Support of Education, Washington, DC
 
Related Content

New Research Unveils Action Steps for Killer Conversions

February 15, 2018
2 PM ET

What are the two most important initiatives marketers will be focusing on in 2018? According to the Maropost Industry Trends Report and Action Plan, “generating more leads” and “improving the conversion rate” top the list.

Join Maropost’s VP of Marketing, Brandi Smith, and internationally recognized author and CEO Jamie Turner as they share insights and action steps based on a quantitative survey conducted with B2C and B2B professionals. If you’re interested in learning what other sales and marketing professionals are focusing on – and how they’re going to achieve their goals – then don’t miss this important webinar from one of the leading experts in the field.

Bonus: All attendees will receive a copy of Maropost’s new research 2018 Marketing Trends and Action Plan for Sales and Marketing Professionals.

 
 
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