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Chief Marketer This Week February 23, 2018
United Airlines Pumps Massive Olympics Marketing into Social
The United Airlines "Superheroes" campaign is well underway and it is forging a blazing trail of social and video content. More…
 
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Speculation Abounds Over Return of Apple Rainbow Logo
Apple has filed a new trademark application for its classic rainbow-colored logo prompting widespread speculation about what exactly it will be used for. More…
 
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Subway Launches "Make It What You Want" Campaign
Subway's new "Anthem" video features live action and user-generated content that shows people living life and how Subway fits into those experiences. More…


Lucky Charms Boots One Charm in Favor of a Magical Unicorn
Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow. More…
 
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Three Ways Brands Finding Purpose Are Also Finding Profit
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands are increasingly pushing themselves to find purpose beyond their products and services. More…


The Facebook AI Trends Marketers Need to Watch
Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think. More…

 
 
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Knowing Your Audience: The Science Behind Conversations That Convert

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