| Email Optimization | Forming a True Sales-Marketing Partnership |
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February 15, 2018 |
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Storymaking: How to Shape the Stories that People Share about Brands
Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and marketers narrative so that it contributes positively to a brand’s overall narrative. More…
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| The PRO Awards Is Now Accepting Entries |
| Each year, the PRO Awards shines a global spotlight on the power of promotional marketing. This year’s PRO Awards features 33 categories including several that are new such as Best Use Of AI/VR/AR, Best Corporate Social Responsibility Campaign, and Best Campaign Targeting Gen Z. Entries are due by March 1st. |
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McDonald's Epic Big Mac Ring is Contest's Grand Prize
Judging is now underway to see who will win the McDonald's Bling Mac Contest, a special promo for Valentine's Day. More…
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| The 2018 Ex Awards |
| For more than a decade, the Ex Awards has shined a global spotlight on the best use of face-to-face marketing. Enter your events, your experiences, your integrated live campaigns and more for a chance at true industry recognition across 1.2 million marketers. |
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How to Add Meaning and Purpose to Marketing
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper and the retailer—each play a critical role More…
Lay's Mission To Spread Smiles Across America
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the "Smile with Lay's" campaign and activating its partnership with Operation Smile. More…
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Mapping Content to All Points in the Customer Journey
While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech. More…
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View from the Top
20 CMOs sound off on the trends, challenges and opportunitis B2C and B2B marketers face this year.
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| The Chief Marketer Network Source Directory |
| Offers easy access to all the leading products, technology and services available – searchable by type, geography and name. |
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