| Email Optimization | Forming a True Sales-Marketing Partnership |
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December 8, 2017 |
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Take a Spin through the Year's Best Auto Activations
Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others. More…
How Henkel Stays on the Cutting Edge of Influencer Marketing
Ken Krasnow, VP omnichannel marketing, Henkel N.A., shares why influencer marketing has become such an important part of the marketing mix and how he and his team drive striking results.
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The 2018 CM200
Introducing the Chief Marketer 200—the world’s only list of the best engagement and activation agencies across 11 categories and specialties serving the U.S. More…
GE Digital Stays on Top of Martech Trends
Neenu Sharma—a featured speaker at 5 Marketing Trends to Bet On in 2018—shares how GE Digital is shaping its martech strategy to engage audiences and boost ROI. More…
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Moët Uncorks Decidedly Modern Holiday Campaigns
The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers. More…
Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon—free drinks included! More…
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10 Common Webinar Mistakes to Avoid
We’ve all been there. It seemed like it was going so well — then one little mistake turns your awesome webinar into a total fiasco. But what went wrong? And, more importantly, how can you keep it from happening again?
Learn some simple things you can do to ensure a slam-dunk webinar, every time, including best practices for:
- Driving webinar registration
- Delivering engaging presentations
- Enhancing the audience experience
- Getting the most out of webinar leads
Webinars are the best tool we have to generate leads and drive pipeline. This presentation will help you increase webinar registrations and build a long term audience for your events.
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