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Chief Marketer This Week December 1, 2017
Better Webinars in 2018: 10 Tips
Webinars are fantastic tools to generate leads and drive pipeline, if you have the right processes in place to drive registration and engage attendees before, during and after your event. More…
 
 
The CoverGirl Rebrand has Been a Long-Time Coming
The relaunch of a well-known product that has been around forever is never easy. Here's a behind-the scenes look at the year-long CoverGirl rebrand. More…
 
 
Social Media Marketing is Like Fishing, You Never Know When You'll Get a Hit
A new infographic appears to make some sense of the best days and times to post on social media. More…


November’s Top 10 B2B and Martech Tales
Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017. More…
 
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25 Ways to Communicate With Customers at Christmas
By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business. More…


 
 
Job Opportunities


Marketing and Research Manager - Goodman Theater
Dearborn, Chicago, IL

Print Marketing Manager North-West Africa
HP, Morocco

Product Marketing Manager
HP, Palo Alto, CA

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The Rise of the AI-Empowered Marketer: Engaging Smarter to Grow Revenue
With all the noise around artificial intelligence for marketers, how do you understand what's really needed to succeed today and tomorrow?

 Learn how to leverage artificial intelligence to:

  • Predict the right mix of programs for the right people to meet your goals
  • Personalize your campaigns at scale with confidence
  • Perform with precision, driving more value for your audience

 

 
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