| Email Optimization | Forming a True Sales-Marketing Partnership |
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November 3, 2017 |
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After Women Cry Foul, an IKEA Ad is Yanked
An Ikea ad in China was pulled after it was called sexist by some viewers. The theme plays off a painful struggle women in that country have been dealing with for centuries.Watch the video to see what you think. More…
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Color-it-Yourself, Starbuck’s Says of its 2017 Holiday Cups
As the holiday season approaches, Starbuck's red holiday cups are eagerly awaited by its legions of fans. This year, it took a striking turn in its creative design strategy. More…
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PSA Encourages Public to Watch for Veterans at Risk for Suicide
One Hollywood superstar, one mega brand and the VA, have produced a PSA to encourage people to take note of veterans at risk for suicide. Suicide is a serious and concerning problem among both veterans and active service members. More…
A Ghoulish Sampling of Brands' Halloween Tricks and Treats
Marketing on Halloween is just as fun for brands as it is for kids. Many were out in all their ghoulish glory, including KFC, McDonald's, Budweiser, Pizza Hut and Burger King. Read on for the spine-tingling entertainment. More…
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Georgia-Pacific Pro’s Personal Bathroom Chatter
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers. There's plenty of lessons here for B2C marketers too!. More…
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SiO Beauty, New York, NY
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