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Managing an end-to-end digital experience is a necessity for meeting the rapidly changing expectations of today’s consumer. Watch now to learn how to provide the best customer experience
Four Event Marketing Metrics That Matter
With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics. More…
DSW Casts off Omnichannel in Favor of New Tech
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how he is shaping marketing to meet the needs and expectations of today's changing retail environs. More…
PR Measurement Guide
Demonstrating the impact of your PR efforts is no simple task. Here is a roadmap for measuring your PR activities. Learn how to align PR objectives with business goals and prove your value within your organization.
The Chief Marketer Network Source Directory
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