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Chief Marketer This Week October 5, 2018
Frictionless Marketing: Retail’s Next Frontier
Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle. More…
 
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Mastercard’s CMO on Taking “Priceless” to New Levels
Now five years in as Mastercard's CMO, Raja Rajamannar shares the strategy behind "advancing" the campaign. More…
 
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3 Ways CMOs Can Bring an Enterprise Mindset to Marketing Efforts
If you’re not already making moves to align the organization around the customer and collaborate across all departments, now’s the time to do it. More…


P&G Co-Hosts #SheIsEqual Summit
The #SheIsEqual Summit convened what P&G termed “the brightest minds in policy, the private sector and entertainment.” More…
 
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Move Over Monopoly. Here's Comes McDonald's Trick. Treat. Win. Game
McDonald’s has a new collect-and-win game beginning Friday with the chance to win $50,000 and lots of other prizes. More…


SEO for Content Marketers: Key Tips
SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky. More…

 
 
Job Opportunities

Marketing Manager
Roman Music Therapy Services, Wakefield, Massachusetts

Senior Solutions Marketing Manager, Enterprise Storage
Hewlett Packard Enterprise, San Jose, CA

Senior District Marketing Manager
Aramark, Winston Salem, NC

US Mid-Market Field Marketing Manager
Dell, Round Rock, TX

Event Marketing Manager
Columbia University, NY

Marketing Director
Animal Biosciences, Boston, MA
 
Related Content

 

NEW SPECIAL REPORT: CREATING CUSTOMER CONFIDENCE

Every healthy relationship has one crucial element in common: trust. For brands, cultivating trust and authentic relationships with consumers is more important—and trickier—than ever.

Customers crave more personalized experiences, yet they want total data privacy. The current social and political environment is one that requires companies to step up and proactively think about ways to create and build trust with customers.

In this new special report, discover how marketers can get their teams in alignment to create context and activate customer data in meaningful ways.

 
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