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Chief Marketer This Week October 12, 2018
MLB Players Can Now Pitch Beer
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA. More…
 
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Enter Today! The CM200
Finally, an agency ranking that goes outside advertising to shine the spotlight on the rest of the marketing mix. From the editors of Chief Marketer comes the first comprehensive ranking of the top non-advertising agencies—The Chief Marketer 200, the first-ever list of the best U.S. engagement and activation agencies across more than 40 categories, specialties and client categories. Submit Today!
New POM Campaign Pitches to the Worrier in Us All
POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick. More…
 
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EventTech 2018: Nov 12-14, Las Vegas
1,000 marketers from all over the world. 80+ action-packed sessions. Unlimited networking. All at the world’s largest marketing conference on how to rewire your live experiences with social media and technology. Register today before we sell out.
FBI Asked ANA for Help in Media Buying Practices Investigation
The FBI had begun issuing subpoenas, specifically to Haavas, in its media buying practices probe, the Wall Street Journal reported. More…


Walgreens Buys a Stake in Birchbox and Sets up In-Store Beauty Experiences
Birchbox will set up in-store experiences in an initial 11 test locations rolling out this December through early 2019. More…
 
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Free Webinar On Demand: Improving ABM: Why the intersection of accounts and people matter
Account based marketing isn’t really anything new. After all, if you’re not targeting your best prospects, then you’re not really marketing, are you? In this new live webinar sponsored by Dun & Bradstreet, learn the tools and techniques you need to access the right data at the right time and enable a winning ABM strategy. Watch today!
What Micro-Influencers Really Think about Brands: Study
A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use. More…


 
 
Job Opportunities

Sr. Business Development Marketing Manager
Drinker Biddle & Reath LLP, Chicago, IL

Communications & Marketing Manager
Town of Erie, Erie, Colorado

Marketing Manager
Woodard Emhardt Moriarty McNett & Henry LLP, INDIANAPOLIS, IN

Strategic Marketing Manager
Thermo Fisher Scientific, Chelmsford, MA

Product Marketing Manager - Client Solutions Services
Dell, Round Rock, TX

Communications & Marketing Manager
Town of Erie, Round Rock|TX|United States
 
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2019 B2B Marketing Outlook Survey

What are the biggest B2B challenges—and opportunities—in the coming year?

In this exclusive annual survey report, Chief Marketer uncovers how B2B marketers are investing their time and money to boost engagement, conversions and ROI.

Learn:

  • 2019 B2B Outlook Survey CoverWhat channels are working best for lead gen and nurturing
  • How marketers are handling the increasing need for quality B2B content
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