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Chief Marketer This Week January 5, 2018

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New Special Report: 20 CMOs sound off on the challenges and opportunities B2C & B2B marketers face in 2018. The 2018 Chief Marketer Roundtable gathered more than 60 comments from leading CMOs to find out what trends to watch for, where they'll be banking their budgets and what 2017 campaigns really hit the mark. More… 

 

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The 2018 Ex Awards
For more than a decade, the Ex Awards has shined a global spotlight on the best use of face-to-face marketing. Enter your events, your experiences, your integrated live campaigns and more for a chance at true industry recognition across 1.2 million marketers.
Behind the Scenes of Bud Light's "Dilly Dilly" Mania
Two silly words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency. More…
 
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Free On-Demand Webinar On Artificial Intelligence For Marketers
Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, for this On Demand webinar to understand how AI empowers marketers to engage smarter, grow revenue, and save budget.
Data Analytics is a Team Sport—What Position Do You Play?
These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role. What position do you play?  More…


The 2018 Marketing Trends You Need to Know
From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to unknown levels. More…
 
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In this webinar, you’ll learn the mental shortcuts we use when “deciding” what content to consume
-- as well as the tips, tricks, and techniques that are proven to get people’s attention. This example- packed session, supported by the latest stats and scientific studies, reveals exactly what to do, how to do it, and what to avoid when it comes to creating content.
The Best Spirits Marketing Campaigns of 2017
Some of the most innovative and surprising creative work was delivered in the form of 2017 spirits marketing campaigns. Check 'em out!  More…


15 Ways to Bridge Social Commerce and Brick-and-Mortar Stores
Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores. Lessons to close the gap.  More…

 
 
Job Opportunities

SENIOR MANAGER/DIRECTOR, SOURCING
Viacom, New York, NY

Audience Engagement Specialist
WNET New York Public Media, New York, NY

Product Marketing Manager - Automotive
Cadence Design Systems, Inc, San Jose, CA

Marketing Manager
Commonwealth Sciences, Boston, Massachusetts
 
Related Content

5 Marketing Trends to Bet on in 2018
NOW ON DEMAND 
Get fresh data, expert insights and the intel you need to leverage the trends that will be shaking up the industry in 2018. This online conference is designed to arm you with tactics to help fine-tune your 2018 marketing plans. Sit in and learn how to:

• Perform With Precision
• Prove Marketing’s Value to the C-suite
• Achieve with New Marketing Technologies ... and much more
 


 
 
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