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Chief Marketer This Week January 19, 2018
How To Spot Un-Authentic Influencer Content
With the focus on influencers and the proliferation of sponsored content, authenticity has never been more important. Here are 7 red flags to watch for. More…
 
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Dr Pepper's Massive Playbook for its CFP Sponsorship
Dr Pepper Snapple Group’s Chief Commercial Officer Jim Trebilcock talks about the mega marketing campaign around its CFP sponsorship. More…
 
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Pit Stop: CMO Pain Points, Influencers & the Always-On Shopper
Take a breather and dive into this robust series of interactive special reports around B2C marketing replete with video, links to relevant content and illustrative imagery. More…


10 Disruptive Marketing Trends All Marketers Should Consider
Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. More…
 
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KIND Challenges Competitors with Taste Tests
KIND is putting its new line of KIND Protein bars up against the big boys and letting consumers decide based on taste. More…


 
 
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