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Chief Marketer This Week January 12, 2018
Cindy Crawford Revives Sexy Pepsi Ad for the Super Bowl
Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding. More…
 
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The 2018 Ex Awards
For more than a decade, the Ex Awards has shined a global spotlight on the best use of face-to-face marketing. Enter your events, your experiences, your integrated live campaigns and more for a chance at true industry recognition across 1.2 million marketers.
Stunning Innovations and Unexpected Happenings from CES 2018
For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the event. More…
 
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Free On-Demand Webinar On Artificial Intelligence For Marketers
Join guest IDC Analyst, Gerry Murray, and Marketo’s Senior Director of Product Marketing, Ariane Lindblom, for this On Demand webinar to understand how AI empowers marketers to engage smarter, grow revenue, and save budget.
The Best of 2018 Influencer Marketing Trends
As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know. More…


Moët Goes High-Tech and its Marketing Director Weighs In
Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand. More…
 
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In this webinar, you’ll learn the mental shortcuts we use when “deciding” what content to consume
-- as well as the tips, tricks, and techniques that are proven to get people’s attention. This example- packed session, supported by the latest stats and scientific studies, reveals exactly what to do, how to do it, and what to avoid when it comes to creating content.
With Millennials in Mind, Diet Coke Relaunches
Diet Coke relaunches after 35 years with a sleek new look, bold flavors and an effervescent campaign. More…


View From the Top
New Special Report: 20 CMOs sound off on the challenges and opportunities B2C & B2B marketers face in 2018 More…

 
 
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5 Marketing Trends to Bet on in 2018 
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