AI
Why Podcast Ads Are Underleveraged—and How Brands Can Benefit
The podcast audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet the podcast advertising channel remains underleveraged. Our columnist explores the disconnect and how brands can capitalize on the medium. READ FULL STORY

Branding/Marketing
e.l.f. Chief Brand Officer on Building the Beauty Shop Into a Consumer Destination
e.l.f., the brand that began as a seller of $1 makeup products online, has evolved into a TikTok powerhouse and digital trailblazer in the beauty space. Chief Brand Officer Laurie Lam discusses the company’s ambitions to be a consumer destination—and not just a brand. READ FULL STORY

B-to-C Events
Marketers on Fire: Denon CMO on Katy Perry Collab and Marketing Campaign for PerL Earbuds
CM spoke with Mike Allen, CMO at Denon parent company Masimo, about the campaign collaboration and its goals; Perry’s own marketing contributions; challenges to product differentiation; and lessons learned from previous marketing gigs. READ FULL STORY

Marketing
Aligning Your Marketing Budget Mix to Your Organization's Priorities
A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively. READ FULL STORY

Branding/Marketing
Behr Paint's Head of Global Marketing Talks Color of the Year Campaign
Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development. READ FULL STORY

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