Branding/Marketing
Aligning Your Marketing Budget Mix to Your Organization's Priorities
A well-aligned budget not only maximizes ROI but also ensures that your marketing efforts are in sync with your business goals. Here’s how to achieve this alignment effectively. READ FULL STORY

Branding/Marketing
Behr Paint's Head of Global Marketing Talks Color of the Year Campaign
CM spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development. READ FULL STORY

AI
4 Ways AI Will Supercharge—and Humanize—Marketing Research and Insights
AI will unlock new and different ways of gathering insights, and it will happen in four significant ways. READ FULL STORY

Acquisition
Clicking With B2B Customers: 4 Lessons From B2C Marketing
Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following. READ FULL STORY

Branding/Marketing
Building Brands on a Budget: Strategies for Success With Less
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. However, an increased budget or a larger team will not automatically solve your problems. Here how to build your brand amplification strategy. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Dara Brooks for advertising and lead gen opportunities.