Demand Gen
Liquid I.V.’s Senior Brand Director on Launching its First Brand Refresh
A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh. READ FULL STORY

Acquisition
Rethinking B2B Marketing - Moving Beyond the MQL Vortex
11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads. READ FULL STORY

Acquisition
What Marketers Can Learn From the Ozempic Craze
A look at the Ozempic craze—and what marketing professionals can take away from its wild success. READ FULL STORY

Acquisition
Cracking the Code on B2B Buying Groups: 3 Insights for Marketers
With B2B buying groups expanding and evolving, unraveling the intricate decision-making maze is crucial. Here are three vital insights for successfully navigating today's dynamic B2B buying groups. READ FULL STORY

Digital
The Rise of Social Search: Strategies for Increasing Engagement
By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences. READ FULL STORY

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