Data Driven ROI
3 Ways to Create Personalized Experiences on a Budget
Here are three ways companies can create cost-effective personalization to enhance customer satisfaction. READ FULL STORY

Data Driven ROI
5 Principles Every Modern Marketer Should Prioritize
For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize. READ FULL STORY

Digital
Marketers on Fire: Jerri DeVard, CEO and Founder of the Black Executive CMO Alliance (BECA)
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more. READ FULL STORY

Social
The Marketing Value of Hiring Creators Full-Time: 3 Considerations
Three considerations to ensure success when an influencer or creator joins the team full-time. READ FULL STORY

Acquisition
How Small Businesses Can Spur Growth Through TikTok
TikTok can be a cost-effective, easy-to-use marketing platform available to all. Here's how small business owners can benefit from its features. READ FULL STORY

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