Chief Marketer: Weekly Top 5
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1
AI
Gartner: 39% of CMOs Plan to Reduce Labor Costs and Cut Agency Allocations
According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations. READ FULL STORY
2
Branding/Marketing
Grindr Aims to Improve Brand Perception With New Social Series 
Queer dating app Grindr released the second season of its queer history lessons content series "Daddy Lessons," a content marketing initiative that works to de-stigmatize the app.  READ FULL STORY
3
AI
What Google's AI Mode Means for Search Traffic and Brands
Google launched "AI Mode," a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences. READ FULL STORY
4
Branding/Marketing
How Marketers Can Prepare for Telephone Consumer Protection Act (TCPA) Compliance
Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. Marketers can take these actions to prepare. READ FULL STORY
5
Branding/Marketing
12 Brand Experiences at the 2025 Miami Grand Prix
We take you through a photo gallery roundup of 12 brand experiences at this year's Miami Formula 1 Grand Prix. READ FULL STORY
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