Agencies
Creating Unity Between Brands and Agencies Through Feedback Loops and Radical Candor
Navigating the marketing world today is like keeping up with a never-ending game of trend-chasing. Things move fast, and staying in sync with clients is crucial. READ FULL STORY

Data & Analytics
Universal Analytics Back-up: Transitioning to G4 Data Measurement
The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA. READ FULL STORY

Digital
How to Create a Custom GPT for Email, ChatBots and Improved Workflows
AI-driven applications have quickly become a must-have tool in the marketing and PR worlds. But GPTs can deliver results that are more focused on your company's specific needs. READ FULL STORY

Digital
Google, GenAI and Search: How Marketers Can Prepare for the Changing SEO Landscape
How genAI is transforming the way we search, strategies that organizations can use to create LLM-friendly content and insights on how genAI will continue to transform the marketing landscape. READ FULL STORY

Acquisition
How to Elevate B2B Buyer Personas Through Strategic Survey Insights
Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider. READ FULL STORY

Get in Touch:

Contact Kaylee Hultgren for story ideas.
Contact Dara Brooks for advertising and lead gen opportunities.